- Anamorphic 3D
Date
27 August, 2024
Client
Green Media
Category
Anamorphic 3D
Location
Kochi, Kerala
XR Horizon partnered with Green Media to create a high impact Anamorphic 3D experience for India’s largest 3D LED wall at Nippon Q1 mall, Kochi. This project marked our first exploration into large format outdoor anamorphic content, and we successfully delivered visuals for Nippon Toyota, Bharat Benz, and an ocean-themed adventure sequence.
Challenge & Solution
As a debut in outdoor anamorphic 3D, the main challenge was achieving optical precision. The effectiveness of the illusion depends entirely on perfect viewing-angle alignment, and scene depth. Through detailed on-site optical analysis, we identified the exact vantage point that would deliver the strongest 3D pop-out effect.
- Precise viewing-angle
- Complex content rendering
- Real-world environment testing
Our Process
We established a production driven workflow designed specifically for 3D billboard environments. Our team aligned the storyboard with brand objectives to maximise crowd recall and visual impact. We visited the site to determine key optical markers and mapped the exact audience vantage zone. After content creation, multiple rounds of testing ensured the illusion executed perfectly during playback.
Result Driven
The Q1 Mall anamorphic installation quickly become a major visual attraction, capturing massive public attention and elevating the visual presence of the product displays.
- Expanded brand visibility
- Strong public engagement
- Significant campaign publicity
